ENRUJA
Discuss a pilot

The new standard for offline advertising

How many people actually saw your ad?

LOOQ counts how many people walked past your stand, shop window or screen, how many looked at it and how many stopped. You get a short report, laid out like a receipt, that you can show your partners right away.

Discuss a pilot See how it works

We count people. We never identify anyone.

A camera above a pavement at dusk: an ad screen, a bus stop, people walking.

LOOQ AI

  1. Standing at the screen, watching for 6 seconds
  2. Waiting for the bus and watching the screen
  3. Looking at a phone, not at the screen
Sample

Screen receipt

Screen 7 · Avenue in the city centre
October 2026

Flow and attention

Passed by
410,000
Saw it
236,000
Looked at it
61,000

At the screen

Watched 2 seconds or more
23,800

LOOQ Standard 1.0No. 4811

We count people. We never identify anyone.

How it works

A camera in a mall corridor: shop windows on the left, a promo stand on the right, people walking to the escalator.

In view now

passed
20
saw
6
looked
3
stopped
2

LOOQ AI

A busy flow heads for the escalator. People walking on the right notice the stand. The window on the left takes some of the attention.

  1. 1/6

    This is what an ordinary camera sees.

    People, shop windows, a promo stand. From here, you cannot tell how many people noticed the stand.

  2. 2/6

    LOOQ reads the pose.

    Without knowing who anyone is: where each person is and which way they face.

  3. 3/6

    You see where people look and where they go.

    Walked facing the stand: saw it. Turned their head to it for a second or more: looked at it. Trails show who walked past and who stopped.

  4. 4/6

    LOOQ AI explains the scene.

    It notices what numbers miss: who is choosing, who walks past, what pulls attention away.

    1. Two people choosing on the stand's screen for about a minute
    2. Glances at the screen while walking, does not stop
    3. Stopped at the shop window, not at the stand
  5. 5/6

    Every camera on one map.

    Next to the counts: the venue's own data for the same hour, such as sales, the schedule and the weather.

  6. 6/6

    It all adds up to a receipt.

    After the event, or every week for malls and screens. The numbers, plus a suggestion from LOOQ AI.

Sample

Promo stand receipt

Promo stand · Shopping mall
Saturday · 10:00–22:00

Flow and attention

Passed by
2,840
Saw it
1,310
Looked at it
520

At the stand

Stopped
190
of them, a minute or more
46

LOOQ Standard 1.0No. 1745

We count people. We never identify anyone.

The receipt

What goes on the receipt.

Cameras count people. LOOQ AI explains what happened. Venue data shows what was going on around. It all fits on one receipt.

Sample

Stand receipt

Stand 14 · Expo, Almaty
15 Oct 2026 · 10:00–18:00

Flow and attention

Passed by
6,200
Saw it
3,900
Looked at it
2,100

At the stand

Stopped
940
of them, a minute or more
310
Talked to your teamAI
180

Summary

Rank by stops
4 of 21
Best time
15:00–15:30
Cost per stop
$4.68

LOOQ AI

People stopped almost twice as often while the demo was on screen. During the break, 15:00 to 15:30, up to six people queued at the counter, and some left without waiting.

Try adding a second host from 14:30 to 16:00, then compare “Talked to your team” in the next receipt.

Uses: schedule, registration, weather

LOOQ Standard 1.0No. 2450

We count people. We never identify anyone.

Cameras count

  • Passed by

    How many times people walked through the area in front of your place. Twice counts as two. Every line counts this way.

  • Saw it

    Walked past facing your place, so it was in front of their eyes. We estimate this from the direction of the head and body.

  • Looked at it

    Turned their head to your place and looked for at least a second.

  • Stopped

    Stood in the area in front of your place for at least 3 seconds.

  • Stayed a minute or more

    Stops of a minute or more.

LOOQ AI notices

  • Talked to your team

    Talked to your team.

  • Took a sample

    Took a sample or a gift.

  • Took photos

    Took photos of the zone or posed in front of it.

  • LOOQ AI

    A short read of the day in plain words, and one idea of what to try next.

The venue adds

We connect what the venue already has and put it next to the counts for the same hour. Totals only, never personal data.

  • POS

    Sales by the hour

    Malls, stores, food courts

  • Tickets and registration

    How many guests came

    Expos, festivals

  • Schedule

    Talks, breaks, prize draws

    Events

  • Play log

    When your ad ran

    Screens, billboards

  • Promotions and codes

    Discounts, giveaways, QR scans

    Brands, malls

  • Staff shifts

    How many people were on duty

    Stands, stores

  • Footfall

    How many people were in the mall or at the venue

    Malls, events

  • Weather and calendar

    Rain, heat, holidays, weekends

    Everywhere

Also on every receipt

  • 4 of 21

    Rank by stops

    Where you rank among all the places we counted nearby.

  • 15:00–15:30

    10:0018:00

    Best time

    The half hour with the most stops.

  • $4.68

    $4,400 ÷ 940 stops

    Cost per stop

    Your price for the place, divided by the number of stops.

For your business

Every business gets its own receipt.

A camera above an expo stand: a counter, a demo screen, visitors.

In view now

passed
21
saw
8
looked
5
stopped
5

LOOQ AI

The demo on the screen draws people to the tables. There is one host, and two people are already waiting at the counter, so a queue is coming. The aisle is clear.

  1. Taking a photo of the screen: the demo works
  2. Two people at the counter talking to your host
  3. Walking past on the phone, not seeing the stand

Venue data

  • Schedule: break 15:00–15:30
  • Registration: 4,100 guests today
Sample

Stand receipt

Stand 14 · Expo, Almaty
15 Oct 2026 · 10:00–18:00

Flow and attention

Passed by
6,200
Saw it
3,900
Looked at it
2,100

At the stand

Stopped
940
of them, a minute or more
310
Talked to your teamAI
180

Summary

Rank by stops
4 of 21
Best time
15:00–15:30
Cost per stop
$4.68

LOOQ AI

People stopped almost twice as often while the demo was on screen. During the break, 15:00 to 15:30, up to six people queued at the counter, and some left without waiting.

Try adding a second host from 14:30 to 16:00, then compare “Talked to your team” in the next receipt.

Uses: schedule, registration, weather

LOOQ Standard 1.0No. 2450

We count people. We never identify anyone.

For expo and forum organisers

Show every exhibitor how many people saw their stand, stopped and talked to their team. Renewals are easier with numbers like these.

Discuss a pilot

The standard

One standard for every place.

Online ads are compared by shared measures: impressions, viewable impressions, clicks. LOOQ gives a stand, a shop window and a screen the same kind of measures.

  1. ImpressionPassed by
  2. Viewable impressionSaw it
  3. ViewLooked at it
  4. ClickStopped, took a sample, walked in
  5. Cost per 1,000 impressionsCost per 1,000 looks or per stop
Sample

Stand receipt

Stand 14 · Expo, Almaty

Flow and attention

Passed by
6,200
Saw it
3,900
Looked at it
2,100

At the stand

Stopped
940
of them, a minute or more
310
Talked to your teamAI
180

LOOQ Standard 1.0No. 2450

Sample

Sponsor zone receipt

Tent 2 · City festival

Flow and attention

Passed by
12,400
Saw it
8,100
Looked at it
4,300

In the zone

Entered the zone
1,860
Took a sampleAI
1,240
Took photosAI
520

LOOQ Standard 1.0No. 3251

Sample

Shop window receipt

Fashion store · Mall, Astana

Flow and attention

Passed by
182,000
Saw it
104,000
Looked at it
41,000

Window and store

Stopped
14,600
of them, a minute or more
3,100
Walked into the store
9,800
PurchasesPOS
2,240

LOOQ Standard 1.0No. 1159

Sample

Screen receipt

Screen 7 · Avenue in the city centre

Flow and attention

Passed by
410,000
Saw it
236,000
Looked at it
61,000

At the screen

Watched 2 seconds or more
23,800

LOOQ Standard 1.0No. 4811

Standard1.0

  • One set of rules for three lines

    Passed by, saw it and looked at it are counted the same way at an expo, in a mall and on the street.

  • The rest fits your business

    Stops, samples, purchases: the other lines depend on what matters to your business.

  • A version on every receipt

    Receipts of the same version compare: this month with last month, this expo with the next one.

Soon, ads in the real world will be bought on numbers, the way they are online.

LOOQ works today in Kazakhstan and Japan.

Already working

Already counting at real events.

We are very happy to have clarity on the visitor insight and movement, and will definitely do this again in our next event.

Client, beWoman Asia 2026
  • Real event

    beWoman Asia 2026

    Women's business forum
    Palace of the Republic, Almaty
    15 October 2026

    93%of the 2,567 seats in the main hall taken at noon

    Main hall at noon
    2,380 people
    Passed partner stands
    18,143
    Stopped at a stand
    9,389 · 52%
    Stopped for 30 s or more
    36% of stops
    Photo booth queue held
    3 h 6 min

    What LOOQ found

    After 16:00 the gallery had 64% fewer people than in the morning. Our advice: invite guests there before noon.

    LOOQ · Track recordNo. 0004

  • Real event

    Astana Finance Days 2026

    Finance conference
    Sponsor zone, Astana
    10 September 2026

    57%of the people who came into the zone signed up for VR

    Passed the zone
    2,827
    Came in
    608 · 21.5%
    Average time inside
    19 min 36 s
    Signed up for VR
    347

    LOOQ · Track recordNo. 0003

  • Real event

    Park Live 2026

    Festival
    Sponsor zone, Almaty
    22–23 August 2026

    32,417people came to the sponsor zone on Saturday

    Sunday
    27,286 people
    Average visit
    48–52 min
    Noticed a brand activation
    59–62%
    Busiest half hour
    18:00–18:30

    What LOOQ found

    On Saturday people stayed at the central stage for 89 minutes on average, longer than anywhere else in the zone.

    LOOQ · Track recordNo. 0002

  • Our screens

    Street ads in Tokyo

    LOOQ's own ad screens
    Tokyo
    Since December 2025

    11%of passers-by looked at our ad

    Passers-by counted
    1,360,000
    Looked at the ad
    about 150,000
    A look counts from
    1 second

    LOOQ · Track recordNo. 0001

Questions

Questions people ask.

Do you identify people?

No. LOOQ does not identify anyone, keeps no faces and does not follow people from one camera to another. The receipt shows totals only: nothing on it can identify a person.

What does LOOQ AI do?

It looks at the scene and says in words what is going on: where a queue forms, who talks to your host, what keeps people from stopping. Then it suggests one thing to try next time. You decide.

Where does the purchases line come from?

From your till. We put the number of sales next to the camera counts for the same hour. Without till data, the line is not on the receipt.

Do I need my own cameras?

No. We bring and set up our own. If your venue has suitable cameras, we can connect to them.

When do I get the receipt?

After the event. Malls and screen owners get one every week, plus a monthly summary. The exact dates are in the contract.

Can I show the receipt to a sponsor?

Yes, in full: with the date, the place and every line.

How is this different from a counter at the entrance?

A counter at the entrance counts the whole event. We count each place separately — a stand, a zone, a screen — and see whether people looked at it.

Does it work in malls and on the street?

Yes. In a mall we count shop windows, promo stands and screens every month. On the street we count who walked past a billboard and who looked at it.

Pilot

Try LOOQ at your place.

Tell us where and when. We will reply within one working day and suggest a pilot.

Or write to us: ayan@looq.icu

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